15 Lead Generation Tools You Need to Use

As marketing and sales professionals, we’re always looking for new and creative ways to generate leads. But, we all know it’s not as easy as it sounds. In this day in age, if you’re not using lead generation tools and software, there’s a good chance you’re falling behind the competition. Not to mention missing out on untapped revenue. If you’re not sure where to get started, here are the top 15 lead generation tools you need to use to generate relevant and qualified leads. 

1. otrillo

The idea of social proof is to tap into basic human instincts to follow the actions of others, building trust and credibility. This is where otrillo comes in. otrillo helps users generate video and written case studies in minutes. These can then be turned into website pages, ads, organic social content, and more. By utilizing social proof in the form of case studies, you can influence potential leads to take action on your website and convert. After all, you can only say your business is amazing so many times, it helps to have someone else say it! Try otrillo for free today.

2. Hunter

Hunter is a cloud-based lead generation tool that helps businesses find and verify email addresses from domains, companies, or employee names. When you go to Hunter’s website, you can search for an individual’s name or company name to find email addresses to contact them with. You can then try to reach out to them to see if they are interested in what you have to offer.  With Hunter, there is a little elbow grease involved in order to discover the names of companies that are in your ICP. Hunter has 4.4 out of 5 stars on G2 Crowd.

3. LinkedIn

LinkedIn is a powerful social media platform for lead generation due to its professional user base and professional capabilities. By optimizing your profile with a clear value proposition, you can attract potential leads searching for your experience or industry. There are a number of ways you can use LinkedIn, including joining groups, sharing your company’s content, searching for new connections, or signing up for LinkedIn Sales Manager to take your lead generation to the next level. LinkedIn Sales Navigator has a 4.3 out of 5 star rating on G2 Crowd, while LinkedIn as a whole is not available on G2.

4. ActiveCampaign

ActiveCampaign proclaims they are a CRM designed for growing teams, with sales solutions at a price point these growing teams can afford. They offer sales automation, lead scoring, email marketing, forms, and event tracking on your website. All of these features can help you generate leads and ensure they are properly taken care of as you guide them through your sales funnel. ActiveCampaign has 4.4 out of 5 stars on G2 Crowd.

5. Visitor Queue

The next lead generation tool on our list is Visitor Queue. Visitor Queue is a software that can identify the companies visiting your website, what they did on your website, along with information about each company to help you qualify them as a lead. Once you read all about the company, use the employee contact information provided, including email addresses, phone numbers, and LinkedIn profiles, to reach out. You are also able to send these leads directly to your CRM for seamless follow up. Visitor Queue has 4.5 out of 5 stars on G2 Crowd.

6. CallRail

 CallRail is a phone call tracking and analytics platform that helps companies understand which marketing campaigns are delivering valuable phone conversations. If you are running Google Ads, CallRail is able to tell you more information about the companies calling straight from your ad, which can help you follow up. After all, we’ve all lost a phone call or two. You can add this information to your CRM or ensure your sales team follows up to ensure they are taken care of. CallRail has 4.6 out of 5 stars on G2 Crowd.

7. Adapt

Adapt is a comprehensive database that can help with lead generation, prospecting, data enrichment, and they also have an API for you to get even more out of their information. Their database has over 3 million contacts from hundreds of companies to help you collect information that is relevant to your ICP. Adapt also has a new Chrome Extension that can pull verified contact data directly from LinkedIn or even company websites. Adapt has 4.6 out of 5 stars on G2 Crowd.

8. CUFinder

CUFinder, or Company URL Finder, is a B2B data enrichment and lead generation tool that provides company contact information. With the help of their advanced data algorithms and AI, CUFinder can help businesses discover high-quality and correct contact information, enrich customer data, and streamline lead generation and sales processes. With the ability to integrate into your CRM of choice, your team is able to follow up with ease. They have a very impressive 4.9 out of 5 star rating on G2 Crowd with over 500 reviews.

9. Seamless.ai

Seamless.ai proclaims that they are the first and only real-time search engine for B2B sales leads on the market. Their database includes verified phone numbers and email addresses to help sales professionals reach out. In addition, they have recently launched buyer intent and job change notifications to help you keep track of your leads as they progress throughout their professional journey. Seamless.ai has 4.2 out of 5 stars on G2 Crowd.

10. Dripify

Dripify is a LinkedIn automation tool designed to help your sales team improve prospecting and close more deals. This lead generation tool can send connection invites, messages, engage with posts, and other interactions with prospects that meet your target market. You can create drip campaigns where if a prospect takes certain actions, they will receive different interactions. Dripify allows users to do this, while abiding by LinkedIn user restrictions to ensure your account does not get flagged for using AI. Dripify has 4.5 out of 5 stars on G2 Crowd.

11. PersistIQ

PersistIQ can help your team find new customers, start conversations, and personalize your sales outreach at scale. Use their Chrome Extension to search for prospects on websites and LinkedIn. From there, you can automate calls, emails, and tasks to help guide these new leads down your sales funnel. PersistIQ also integrates with most CRMs so you are able to sync your contacts, activities, and more into your CRM. They have 4.6 out of 5 stars on G2 Crowd.

12. Leadpages

Leadpages is a popular landing page builder that can help you easily create landing pages that are optimized for conversions. Their drag-and-drop builder is very easy to use, allowing users of all skill levels to create pages. If you’re looking to improve your website, this may be the lead generation tool for you. On their website, they proclaim that you can make your business dreams a reality with landing pages that can increase your conversion rate by three times. Leadpages has 4.3 out of 5 stars on G2 Crowd.

13. Overloop

Overloop, previously known as Prospect.io is a sales engagement and lead generation tool that can help your sales team crush their quota. This tool can help create personalized outbound campaigns by combining cold emails and LinkedIn automation. A few of their key features include list building, pipeline management, engaging with prospects, and metrics to help you track and improve. Some of their clients include Amazon, DocuSign, Asana, and Zillow. Overloop has 4.3 out of 5 stars on G2 Crowd.

14. Hubspot

I’m sure you have heard about Hubspot from a CRM perspective, but have you ever thought of using Hubspot for lead generation? With Hubspot, you can build website forms, pop-ups, create email drip campaigns, newsletters, and build ads all in one place. While Hubspot can get pretty pricey with marketing and sales add-ons, but, it can be well worth the investment if used correctly. Both Hubspot Sales Hub and Hubspot Marketing Hub have 4.4 out of 5 stars on G2 Crowd.

15. Unbounce

Closing off our list of the top 15 lead generation tools is Unbounce. With Unbounce’s AI-powered landing page creation and optimization, you are able to build higher-converting campaigns. As a result of this, you can scale your marketing without limits. You are able to create more than just landing pages. You can also create pop-ups, sticky bars, and forms to ensure your pages are generating leads. Test out their AI content writing tool to create your landing pages even faster. Unbounce has 4.4 out of 5 stars on G2 Crowd. 

Closing Statements

As you can see, there are a number of great lead generation tools out there. While it can be hard to narrow down the exact tool or tools that your organization should use, it can be helpful to try out a few so you can discover which ones fit the best with your team and business goals. If you have any questions about using otrillo to generate client case studies and testimonials, do not hesitate to reach out.