How to Write the Perfect Customer Success Story
How to Write the Perfect Customer Success Story

Customer stories will continue to be the cornerstone of success for B2B companies well into 2023 and beyond. When your prospects are searching for a solution, 93% will review customer success stories before making their final decision. If you don’t

Video Marketing
Video Marketing for 2023: Best Tips and Examples

92% of marketers believe that video marketing will play a vital role in their strategies over the next year. Knowing this, it’s easy to see how essential it is to have a strong understanding of how video marketing can be

How to Use Client Case Studies to Convert Leads
How to Use Client Case Studies to Convert Leads

As marketers, we are always looking for ways to convert our leads into paying customers. Did you know that you can use your client case studies to do just that? Whether you have a ton of client case studies, or

Case Studies in Marketing
10 Ways to Use Case Studies in Marketing

There’s a good chance that you either have a few case studies or have thought about creating some. But, did you know that case studies can be used in more ways than just website pages? In fact, there are 10

Customer Success Stories
The Importance of Sharing Customer Success Stories

 As marketers, we are always looking for new ways to attract and entice prospects, lead them down our sales funnel, and hopefully convert them into paying customers. But, we all know that it’s not as easy as it sounds. With

Tips to Creating the Perfect Case Study
10 Tips for Creating the Perfect Case Study

Every good marketer wants to create the perfect case study to help entice prospective customers to convert. But, we all know that it’s not as easy as it sounds. It can take a lot of time and effort to find